Alongside our partners Venticento, we designed the social media strategy for Twitter’s first offline tour of Italian universities. Twitter4Uni brought together students across Italy in a bid to come up with new and exciting ways of making the most of the Twitter platform. Twitter-focused online action helped to develop mentorship activities for the team (help and know-how on the Twitter platform) and engagement with students. In two months the channel managed more than 100 replies / DM, generating over 68,000 impressions with their own content.
Social Media Strategy