Despar – I Sapori del Nostro Territorio
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Despar – I Sapori del Nostro Territorio

Sapori del Nostro Territorio (Flavors of Our Territory) is a Despar brand dedicated to the culinary excellence of the Italian regions. To enhance the product, we designed a strategy of Content Marketing, focusing on Facebook and Instagram, developing a conversation with users about the beauty of each of the Italian regions, the food and the commitment of Despar on these issues. Sapori del Nostro Territorio’s Facebook page has grown from 0 to 37,000 fans in just four months, reaching 600,000 users per month. The Instagram account went from 0 to 5,500 followers in 4 months, with an average of 90 likes per photo.

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