ActionAid Instagram #sms4559
project name

ActionAid Instagram #sms4559

We were the first in Italy to use influencers for a fundraising initiative on Instagram, supporting an SMS donation campaign. Over 200 instagrammers involved supported ActionAid free-of-charge by taking photos of themselves with material provided by the brand, reaching a gross total of over 8,000,000 followers

  • Client:

    ActionAid Italia Onlus

  • Our Role:

    Digital PR Strategy

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actionaid instagram sms 4559 solidale